What is Alexa ranking? Tips to increase Alexa ranking

increase alexa ranking

Maybe you know what this Alexa Rank is? Because if you are from the blogging field then, you must know about Alexa Rank, how it works and why it is important. If not, then today’s article is going to be very beneficial for you.


Every blogger wants to know how to increase the Alexa ranking of their website. Because this is an important factor that can attract visitors to your blog.

Whereas if you are a new blogger, then after reading this article, you will definitely get the fundamentals of Alexa Rank, which is going to help you to increase your blog’s ranking.

Then let’s start without delay.

Alexa Ranking for Website

Alexa ranking of your website explains the popularity of your website on the internet compared to other sites. It also shows the rank of your website in relation to other sites on the internet.

This rank also reveals how a website is performing compared to the rest, which makes it a great KPI for benchmarking and competitive analysis.
Alexa Rank is calculated using a proprietary methodology that combines the estimated traffic and visitor engagement of a site based on past three months.

Traffic and engagement are assessed by taking browsing behaviors of individuals worldwide.

Since it measures your website position comparative with different websites, in this way the rank of your website depends on the traffic of your own website as well as on the up and down in the traffic of the other sites.

History of Alexa

Alexa was introduced in 1996, a California-based subsidiary of Amazon.com. Later, Amazon acquired Alexa in the year 1999 and since then it became a popular tool in giving business web traffic information.

Alexa Pricing and Features

Alexa comes with multiple pricing options. It has below paid subscription.

  • Basic – $19.99/mo
  • Insight – $79.99/mo
  • Advanced – $149/mo
  • Agency – $299/mo

For updated price list please visit Alexa.Com directly or visit Compare Plan page.

How Alexa can help?

Alexa comes with multiple rich features which a website owner needs. If you will land to Alexa.Com, on first page you will find below the option.

It asks you for what services you are looking for. You select your need and click on the button.

Alexa can help you in below analysis-

  • Ideas to grow traffic
  • Create content that engages audience
  • Improve SEO
  • Find easy to rank keywords
  • See Competitors’ keywords
  • Compare your website with your competitors
  • Compare traffic metrics of websites
Alexa features

Is it necessary to improve Alexa Rank?

Obviously, it is one of the most important factors for a website or blog.

The main reason is that it provides better authority, makes a good impression in the minds of advertisers and readers, along with it also helps in increasing your revenue.

How to check Alexa Rank?

You can go to Alexa.com and check the Alexa Rank of your blog or website. You may see a search box on the main landing page of Alexa.

Enter your website URL in the search box and click on the button. Within few moments it will show the complete report of your blog or website.

Tips to Improve Alexa Rank

Increase your blog’s traffic

One of the most crucial factors to improve Alexa Ranking of your blog or website. Because it provides rank to your website according to the traffic on your website. If your website will get more traffic everyday then it will definitely improve the Alexa rank of your website.

Low Bounce Rate

This is the second most important factor for increasing Alexa rank. The time a visitor spent on your website is counted in the bounce rate. Low bounce rate is directly proportional to high ranking.
So get your content engaging so that more individuals stay in the post and at last your bounce rate decreases.

Publish Unique Content

It is vital that our contents be unique in improving Alexa Rank. On the off chance that our content is unique, at that point our Alexa rank will likewise improve step by step.
So attempt to consistently add unique content to the blog.

Quality Back-link For your Blog

Backlinks or I would say high quality backlinks are quite possibly the main Alexa ranking. Link building is the way toward obtaining hyperlinks from different sites to your own. A link is a route for internet users to explore between pages on the web. 

So the more links you have highlighting your site, the higher rank your site will show up in Alexa.

Update Blog Regularly

There are great websites related to your blog topics, so in the event that you don’t push content regularly to your blog, at that point it might cause a decrease in your Alexa rank.

Post one or two articles weekly and attempt to update your old articles.

On-Page SEO

On-page SEO is the act of streamlining site page content for Alexa ranking and end users. Normal on-page SEO rehearses incorporate enhancing title tags, content, internal linking and URL structure.

Off-Page SEO

These SEO elements incorporate connections from different sites, web-based media consideration, and other advertising exercises outside your own site. These off-page SEO components can be fairly hard to influence as you are asking someone else to view, link your website.

Have you tried any of these tips? Do you plan to try any? Is there something else that has benefited your Alexa ranking? Share your experience in the comments below.

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